Jetblue airways case introduction jetblue airways corporation is an us low-cost airlineit was founded 1999 with the name newair and started operations in 2000 after receiving the formal authorization. Jetblue airways, one of the leading carriers in the united states, recognized the inflating cost of higher education and wanted to be part of the solution, so they created an educational assistance program called jetblue scholars to empower their crew members to earn a college degree. This case examines jetblue business model and studies the factors behind the airline initial rapid growth and early success it raises the question of whether jetblue growth in its early years may be considered unsustainable as argued by some analysts. Jetblue airways' award-winning and progressive approach to customer service has always made it an industry leader and even in 2007, as the us airline industry struggled amidst rising fuel costs and a stagnant economy, jetblue remained determined to grow. Case study - jetblue airways organizational development - partners for change appear to be as the most appropriate for survival and growth and the reasons at.
Business growth capacity planning growth strategy strategy abstract: considers the situation facing david barger, president and ceo of jetblue airways, in may 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in february 2007. This case scenario contemplates the situation confronted by david barger, president and ceo of jetblue airways, in may 2007 as he address the airline's need to impede its expansion rate in the retort to escalating fuel costs and the effects of main operational catastrophe for the airline in february 2007. In this case, as the mentioned, southwest was the dominant player in the industry, it supposed that the expected growth rate for jetblue would be lower than southwest according to the data shown in exhibit 8, southwest had an average revenue growth rate of 1567% from 1990 to 2001.
Business prospects at jetblue airways corporation (jblu) look bright the company has been benefiting from lower fuel costs over the past few months, which has boosted earnings demand remains strong, thanks to the company's excellent customer service and industry-leading amenities. Access to case studies expires six months after purchase date publication date: october 10, 2008 considers the situation facing david barger, president and ceo of jetblue airways, in may 2007 as. The case outlines jetblue's innovative strategy and the associated strong financial performance over its initial two years students can value the stock and take a position on whether the current $22 to $24 per share filing range is appropriate. Jetblue is a low-cost domestic airline in the united states following a rather interesting combination of 'low-cost and differentiation' as its strategy from its inception in 1998, the airline grew to become the 11th largest player in the airline industry in a short span of 6 years it had been.
Jetblue airways grew rapidly from its founding in 2000, focusing on providing low-cost service to previously underserved cities, while giving passengers a high-quality experience, (bringing humanity back to air travel. Since its inception about one and a half decades ago, jetblue airways has grown by leaps and bounds within a short span of time, new york's hometown airline has become the fifth largest passenger. Jetblue's operating strategy allows the airline to provide low‐cost, high‐quality customer service between 53 destinations in 21 states, the caribbean, mexico, and puerto rico in one day.
Airways, southwest airlines, and jetblue airways jetblue was the brainchild of david neeleman, an industry visionary who promised to bring humanity back to air travel (peterson, 2004. Jetblue case study jetblue is a low-cost domestic airline in the united states that utilizes a combination of low-cost and value-added differentiation as its market strategy from its launch in february 2000 to the time of the case, the airline grew to become the 11th largest player in the airline industry in a short span of 4 years. Jet blue airlines mini case financial analysis j magnus neufville 1 the overview of jetblue airlines company: jetblue airways corporate operates in the airline industry the company began operations in early 2000, to be precise the month of february jetblue started with two (2) aircrafts that.
Jetblue is currently in the mature stage their life cycle but they have several opportunities for future growth mark powers, the senior vice president, was quoted saying that if jetblue keeps on the same path of acquiring airplanes in bulk they will grow themselves to death. Jetblue airways ipo valuation is a harvard business (hbr) case study on finance & accounting , fern fort university provides hbr case study assignment help for just $11 our case solution is based on case study method expertise & our global insights. This case study, director of shared development services andi azzolina describes the objectives, initiatives, capabilities, and achievements making up jetblue's journey towards becoming the most caring travel provider in the world.